01
Lifestyle & everyday life
Relatable routines, travel, candid storytelling, and the small moments that make a product feel naturally at home.
Digital Creator
Rachel
Gordon
Lifestyle, beauty, fashion, travel, and adaptive living—with a perspective that makes everyday experiences feel more inclusive.
Real life, just a little different.
Charlotte, North Carolina
About Rachel
Content with personality—and purpose.
Rachel Gordon is a Charlotte-based lifestyle creator and disability advocate sharing candid stories, useful product discoveries, beauty, fashion, travel, adaptive living, and an honest look at everyday life.
After nearly a decade in New York City advertising sales, Rachel understands both sides of a successful partnership: what captures an audience's attention and what helps a brand achieve its goals. Her content is personal, practical, approachable, and built around the belief that doing things differently is still doing them fully.
40M+
Public TikTok video views
10.6K+
TikTok community
7.1%
Engagement rate by views
PEOPLE + HealthyWomen
Featured press
Creative range
What Rachel creates.
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Beauty & fashion
Approachable beauty, personal style, and genuine recommendations that invite audiences to discover something new.
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Adaptive living & one-handed solutions
Practical, creative content that makes independence, accessibility, and inclusive design visible and engaging.
04
Products that make life easier
Useful discoveries demonstrated through real life—ideal for thoughtful integrations with a clear reason to care.
Featured work
Stories people stop for.
Rachel's picks
Shop Rachel's Favorites
Amazon Storefront
Everyday products, beauty favorites, and useful finds that make life a little easier.
Shop Amazon ↗ShopMy
A curated collection of Rachel’s current fashion, beauty, lifestyle, and accessibility favorites.
Visit ShopMy ↗Kizik
Hands-free shoes designed to step into without tying or adjusting.
Use code RACHELG10 for 10% off
Shop Kizik ↗Loom Loom
Thoughtfully designed towels and everyday home essentials.
Use code ITSRACHGORDON15
Shop Loom Loom ↗Some links may be affiliate links, which means Rachel may earn a commission at no additional cost to you.
Writing / Substack
More from Rachel
Personal stories, reflections, and honest conversations about disability, independence, identity, and everyday life.
Let's work together
Let's create something people connect with.
- Sponsored social content
- Long-term partnerships
- UGC and content licensing
- Speaking engagements
- Accessibility and inclusive-product consulting